PMM Career Resources
What are the best Product Marketing Career Resources?
We’ve reviewed lots of the product marketing resources out there and we’ve highlighted some of the ones that we think are top notch. We’ve personally vetted these and know many of the individuals behind these resources. Furthermore, we’ve also provided some details on how you can use these to develop and grow your product marketing career.
Product Marketing Alliance – The world’s largest and most robust Product Marketing community is the Product Marketing Alliance. While there is a membership program ($299 per year) there are plenty of amazing free resources available to anyone including their Slack Channel (20,000+ people) blog, podcasts, and free virtual events. They previously held in person events prior to COVID-19, and they also have plenty of courses and certifications to up-level your PMM skills.
Who should use this? Early and mid-career professionals looking to break into PMM, or upskill in their current PMM role
What should they use it for?
- Networking and learning with other PMMs in the Slack Channel
- Learning through free content and resources on their blog
- Looking for jobs in their slack channel or job board
Sharebird – Sharebird is run by Alex Lopes, a Product Marketer and a great ambassador of the Product Marketing Community. Alex has done a lot for the Product Marketing Community over the years and Sharebird is one of the many ways he has delivered so much value to the PMM community. Sharebird holds weekly AMAs with the top product marketers on topics that are relevant to PMMs and aspiring PMMs and also has a series of PMM shows and podcasts to help people learn.
Who should use this? Early and mid-career professionals looking to break into PMM, or upskill in their current PMM role
What should they use it for?
- Networking with industry leading PMMs through their AMAs
- Learning through listening to their podcasts and reading their AMAs
- Looking for jobs on their job board
Shyna Zhang’s Courses – Shyna Zhang is a former Product Marketer at fast growing startups and large enterprises and now runs her own advisory firm and serves fast-growing tech startups. Shyna has built product marketing career communities and also taught many product marketers the fundamentals of product marketing.
Who should use this? Early and mid-career professionals looking to break into PMM, or upskill in their current PMM role
What should they use it for?
- Learning the fundamentals of the product marketing role through Shyna’s courses
MBASchooled – MBASchooled is leading career community and media platform for MBA students and alum. Since Product Marketing is an ever-growing role for MBA graduates, MBASchooled provides content, resources, and training to help aspiring product marketers break into product marketing
Who should use this? MBA students or alum who are looking to break into product marketing
What should they use it for?
- Learning the fundamentals of product marketing
- Studying how other MBAs have made successful pivots into product marketing
Getting hands on job advice through their online courses and job search trainings
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